This project introduces us the Avenir typography. It is a sans serif typeface in the tradition of geometric type styles. Although classified as a geometric typeface, Avenir (which means ‘future’ in French) has some humanist features which bring warmth and openness to the typeface.
Avenir is one of the most widely used typefaces in corporate branding, with many well-known corporations, including banks, rail companies, and food brands, using the font prominently in their logos and brand identities.The typeface is exceptionally legible and clear to read, making it highly versatile for use in headers and body text. Avenir paved the way for later humanist geometric sans serifs, such as Freight Sans and Calluna Sans.
